Global Journal of Commerce & Management Perspective
Open Access

The Impact of Social Media Promotion on Patterns of Customer Financing

Huy Nghiem^{* *}Correspondence: Huy Nghiem, Department of Economics and Business Administration, University of Southern California, Los Angeles, California, USA, Email:

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Description

These days, social media is an essential part of the communication toolbox. Social media is used by people to communicate with global organizations. Individuals worldwide are beginning to share their experiences on social media platforms. Customers provide information about various services, product warnings, nutritional or health advice, usage tips, product reviews, and much more. People on social media have a lot of "connections," which indicates that a lot of people take in information. This knowledge affects consumers and their purchase decisions.

The most recent development in marketing is the rise of social media. Potential clients may be influenced by social media before, during, and after the sales process. With social media, advertisers can immediately interact with billions of active consumers at a relatively low cost. In order to impact consumer behavior, brands need to make sure that their target audience sees, appreciates, and shares their products on social media. The fact that people who utilize social networking sites more frequently participate in decision-making is a significant result.

Consumers who search for calls using social media marketing are highly trustworthy. Purchase patterns by consumers are significant because they shed light on needs, wants, desires, demands, and lifestyles, as well as future behavior and inclinations. Marketers need to know what their target audience desires. Marketers benefit from an understanding of consumer behavior because it enhances segmentation, targeting, and forecasting. Prior to putting a product on the market, it is vital to ascertain the kinds of products that buyers want to buy. Marketers can now use social media as a platform for promoting and selling their products and services because of advancements in technology. Marketers take advantage of this by creating a strategy to assist them in attracting more customers.

Consumer purchasing behavior includes the decisions customers make about what to buy and when to buy it, as well as the steps people take prior to completing a purchase of an item or service. Across all commercial and service industries, client behavior exhibits the highest concentration. The most crucial thing that any company should understand is how, in the modern world, the needs and preferences of its clients are changing. Because changes in consumer behavior are influenced by changes in the economy, culture, and technology.

These changes ultimately impact the research locations, procedures, and goals related to consumer behavior. As technology has developed, using social media on a daily basis has become second nature to all users. Companies can utilize social media marketing to boost performance in a number of ways, such as accomplishing goals, increasing annual sales, increasing visibility, fostering twoway connections with clients, providing a forum for client feedback, and increasing brand awareness and recognition. Social networking websites are now an essential tool for businesses due to these characteristics. When companies focus on effectively using social media platforms, there are a few key things to keep in mind. Before using best practices and putting their social media communication plan into action, businesses need to build a comprehensive plan.