Volume 2, No 1 (2013)

Research Article

Pages: 71 - 81

The Role of Positioning in Strategic Brand Management – Case of Home Appliance Market

Lhotáková M. and Olšanová K.

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Research Article

Pages: 1 - 6

Leveraging Employee Engagement for Competitive Advantage: HR’s Strategic Role.

Dr. C. Swarnalatha & T.S. Prasanna

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Research Article

Pages: 24 - 31

Marketing of Made-In-Ghana Shoes Internationally

George Aboagye Agyeman

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Research Article

Pages: 32 - 35

Cross Culture – A Hurdle in Communication

Meenu Rani

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Research Article

Pages: 36 - 46

Consumer Behaviour on Consumer Durables with Reference to Bijapur District

Mr. Paramanand Dasar, Dr. S.G. Hundekar and Mr. Mallikarjun Maradi

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Research Article

Pages: 58 - 61

Stress-A Troublesome of Management

Meenu Rani

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