Global Journal of Commerce & Management Perspective
Open Access

ISSN: 2319–7285

Volume 2, Issue 1 (2013)

Research Article

Pages: 71 - 81

The Role of Positioning in Strategic Brand Management – Case of Home Appliance Market

Lhotáková M. and Olšanová K.

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Research Article

Pages: 1 - 6

Leveraging Employee Engagement for Competitive Advantage: HR’s Strategic Role.

Dr. C. Swarnalatha & T.S. Prasanna

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Research Article

Pages: 7 - 15

Changes in Equity and Debt Capital Due to Leasing in Accordance with the International Accounting Standards

Panagiotis Papadeas and Katerina Gerofoti

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Research Article

Pages: 16 - 23

A Study on Mutual Funds with Due Reference to ‘SBI Mutual Funds’

Mr. Badrivishal

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Research Article

Pages: 24 - 31

Marketing of Made-In-Ghana Shoes Internationally

George Aboagye Agyeman

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Research Article

Pages: 32 - 35

Cross Culture – A Hurdle in Communication

Meenu Rani

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Research Article

Pages: 36 - 46

Consumer Behaviour on Consumer Durables with Reference to Bijapur District

Mr. Paramanand Dasar, Dr. S.G. Hundekar and Mr. Mallikarjun Maradi

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Research Article

Pages: 47 - 49

Focusing on Employee Work Life Balance: A Study of Gas Authority of India Ltd.

Ms. Tanushree

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Research Article

Pages: 50 - 57

Relationship Marketing as a Strategic Tool for the Success of State Insurance Company - Ghana

George Aboagye Agyeman

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Research Article

Pages: 58 - 61

Stress-A Troublesome of Management

Meenu Rani

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Research Article

Pages: 62 - 66

The Strategic Role of Women Entrepreneurship with Reference to Indian Economy: Hurdles and Empowerment

Mallikarjun Maradi and Paramanand Dasar

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Research Article

Pages: 67 - 70

Current Trends and Developments in Indian Services Sector for Sustainable Growth

Rekha Mishra

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