Global Journal of Commerce & Management Perspective
Open Access

ISSN: 2319–7285


Total Quality Management Strategies and Organizational Performance in Kenya: A Case of Blue Triangle Cement Ltd.

Victor Nyaribari Machimbi & Dr. Rosemarie W. Wanyoike

The performance of the Organization depends on how the total quality management strategies are employed by top management on how to improve the quality of the products and its services. Organizations are coming up with ways to improve and expand and also build on their performance. In Kenya, how Blue Triangle Cement has employed total quality management strategies to enhance and improve their performance is wanting. The general objective of this study was to find out the Total Quality Management strategies and Organizational Performance in Kenya. The specific objectives of this study was to: examine the effect of Leadership commitment on performance of Blue triangle in Kenya; to establish the extent to which customer focus affects TQM strategy and performance of Blue Triangle in Kenya; to assess the effect of employee empowerment and performance of Blue Triangle cement. Data was analysed using descriptive and inferential statistics. Descriptive statistics was used to summarize data while inferential statistics, specifically Multiple Linear Regression, was used to test the hypothesis. The analysis used Statistical Package for Social Sciences (SPSS) version 22.0 to help in data analysis. Leadership commitment was found to have a significant effect of performance of Blue Triangle Cement. The study recommended that the management should be committed to quality by providing strategic direction with respect to quality management strategies, which should be aligned to the firms’ objectives. Finally, the study recommended that similar research be done in other sectors like manufacturing industries