Global Journal of Commerce & Management Perspective
Open Access

ISSN: 2319-7285

+44 7480022681

Abstract

The Utilization of the Internet as a Communication and Rm Tool in the Greek Lodging Industry

Elias Hristodoulakis, Grigorios Karimalis, Zoe Korre and Ioanna Manousou

The purpose of the present study is to describe the current use of the Web as a hotel communication and RM tool in Greece, examining the content of eighty-nine hotel websites and comparing their features, regarding whether they are part of a chain or not. The features these sites present are recorded against a checklist (used as a questionnaire).

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