Global Journal of Commerce & Management Perspective
Open Access

Abstract

The Beliefs and Attitudes of Tourists about the (Dis) Advantages of Montenegrin Tourism

Anđela Jakšić Stojanović

This paper will be based on the research of beliefs, attitudes, desires, hopes and expectations of tourists in order to try to identify the main advantages and disadvantages of tourism in Montenegro as well as to define strategic points which will help all stakeholders in tourism to improve the quality of tourist offer, especially in terms of seasonality, regional development, diversity and variety of contents, development of new products and markets and improvement of the existing ones and suggest the main marketing- management strategies for positioning of Montenegro as an attractive, unique, desired whole year destination with a recognizable image on global market.