Journal of Tourism & Hospitality
Open Access

Abstract

The Barcelona Effect on Uganda's Sport Tourism Outlook: A Case of the 2015 Barcelona vs. Uganda Legends Match

Sebata E

Over the past decade, Uganda has hosted a number of sports events aimed at boosting sport tourism. In 2015, a football match between Barcelona and Uganda Cranes legends is a topnotch case. Whereas past studies have examined the development of tourism sector from other dimensions, this study orientates its focus on how sports events in particular have face-lifted the tourism sector. The study spotlighted huge impacts on legacy, media attraction, branding and promotion of tourism as the major phenomena. This author used interviews, files analysis, press briefs, sport investigations to gain theoretical support for addressing this issue.