Sensory Marketing: Perspectives on Benefits Consumers’ Grapple in Choosing Greener Products

Abstract

Dr. Aparna P. Goyal, Dr. Sanjeev Bansal & Dr. Sanjay Srivastava

The neoclassical view implies that people buy green products only for selfish reasons such as the taste, the superior quality or the fact that green products are healthier than conventional ones. Other studies show that there are selfish and unselfish reasons in green shopping (Thogersen, 2022). To establish the sample frame, a list of consumers was obtained From education (Students), government and corporate institutions and home users of the four major regions, Noida, Delhi, Ghaziabad and Faridabad. Stratified Random sampling was used as this research sought to generalize the results obtained as much as possible (Kassim 2002). Now that the sampling method was determined, the next step involved determining the sample size of this research study. The required sample size depends on factors such as the proposed data analysis techniques, financial and access to sampling frame (Malhotra 2014). Male and Female consumers do not differ on other aspect of the Perception about Environment Friendly Products. The research objectives attained through the usage of relevant and appropriate tests for analyzing the data collected. The characteristics of respondents’ demography like gender, age income, education, occupation, etc. studied because this research needed to assess from the sample population as to who has to be surveyed and how to analyze data in a meaningful form.

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