Journal of Tourism & Hospitality
Open Access

Abstract

Mini-Review: Envisioning Environmental Literacy toward Sustainable Tourism: China and Taiwan as a Case Study

Wei-Ta Fang*

Sustainable tourism is regarded as an important alternative tourist system that seeks to ensure profitability as well as recreation quality and safety, while protecting the environment. Consumers’ expectations for ‘greener’ products and leisure seeking to gain a competitive advantage in the marketplace are also key drivers for sustainability. However, little is known about its relationships with the pro-environmental behavior of individuals and environmental practices of tourism, which can impact achieving the goals of sustainable tourism. This paper provides a short review detecting environmental literacy toward sustainable tourism. I used China and Taiwan as a case study. Based on my previous publication, I summarize the topic with a brief conclusion representing that the environmental-governance behaviors, perceptions of sustainable tourism, and the environmental education system at these two places are postulated to differ.

Published Date: 2021-07-12; Received Date: 2021-06-21