Journal of Tourism & Hospitality

Journal of Tourism & Hospitality
Open Access

ISSN: 2167-0269

+44 1300 500008


Influence of Tourism Supply and Demand Elements in Destination Attractiveness: The Case of The West Gonja District

Huzeima Mahamadu*

Tourism destination attractiveness is the main concept that attracts tourists` to destinations based on tourists perceived value of the destination and its attractions. However, despite this, Ghana, generally andparticularly the West Gonja District (WGD) with iconic and great attractions has not been able to package itself well to attract and give tourists` the best experience. Therefore, the study explored the demand and supply elements of tourism destination attractiveness and sort answers to how those elements have promoted the district`s attractiveness. Using a mixed-method research approach and both probability and non-probability sampling techniques, primary and secondary data were collected and analyzed. The study revealed that the West Gonja district is an attractive tourists` destination perceived as peaceful and safe with the majority of its supply elements deemed satisfactory. The study, therefore, recommends that the facility management, the Mole National Park, hotel and hospitality industry, and local community prioritize the tourism industryand work together to improve and coordinate tourism supply and demand elements to enhance the attractiveness of the district as a tourists` destination.

Published Date: 2020-07-27; Received Date: 2020-06-29