Journal of Tourism & Hospitality
Open Access
ISSN: 2167-0269
ISSN: 2167-0269
Customers analyze signals from businesses using their senses, including sight, sound, touch, smell, and occasionally taste. They make decisions about products and services based on their perception of the facts, sometimes rather of the actual facts. It has been discovered that interpersonal factors including culture, socioeconomic class, family, and opinion leaders, as well as personal aspects like wants, objectives, motives, past experience, and lifestyle, have an impact on consumer decisions.. Individual decision-making is included in consumer behavior (IDM). IDM has ramifications for customer happiness, loyalty, and other behavioral intents toward the products and services of the organization. Consumer Behavior in Hospitality and Tourism aims to research consumers and tourists in various leisure and touristic locations such as hotels, conference centers, and theme parks, amusement parks, national parks, and the transportation sector.
Published Date: 2022-12-02; Received Date: 2022-11-02