Global Journal of Commerce & Management Perspective
Open Access

ISSN: 2319-7285

+44 7480022681

Abstract

Factors Affecting Customer Preferences while Choosing a Low Cost Airline

T. Manivasugen and Rista Nova

The recent success of Low Cost Carriers in the airline market has influenced the emergence of a growing number of airlines trying to copy the strategy of the start-up Low Cost Carriers (LCC). It seems surprising that low cost carriers manage to encourage new demand which means that the carriers do not take customers away from traditional carriers, but attract new customers especially in the field of business, travel and tourism. This research studies factors affecting customer preferenceswhile choosing low cost airlines in Indonesia.

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