Journal of Tourism & Hospitality
Open Access

Abstract

Etourism Course Syllabus Development and Assessment. Evaluation of Alumni Perspective

Nadzeya Kalbaska and Lorenzo C

The role of Information and communication technologies (ICTs) within the hospitality and tourism industry and experience has called in recent years for an adequate inclusion of eTourism-related topics and skills within academic curricula. To do so in a comprehensive and useful way, transferability of learned competences has to be particularly considered, so to ensure that alumni can apply in their jobs what they have learned during their academic studies about eTourism. In this chapter, the case of a course titled “New Media in Tourism Communication”, offered within a Master in International Tourism in Lugano (Switzerland) is presented, evaluating its transferability to the needs of the industry, as measured by its alumni.