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Wheat is the fourth important cereal crop and its yield was low in Ethiopia. Adoption of improved technologies is one of the most promising ways to increase agricultural production and productivity. However; the adoption of new technologies was constrained by various factors. Therefore, this study was aimed analyzing determinants of adoption of wheat row planting in wogera district. The specific the objectives of this study were to identify factors affecting the adoption and intensity of wheat row planting; and to carry out relative cost benefit analysis on row planting against broadcasting technology on wheat production. Systematic random sampling technique was employed to select 154 wheat producers from three sample Kebeles in the study area. The study was used a cross sectional data collected from selected sample households through structured questionnaire interview schedule. Both descriptive and econometric methods were used to analyze the data. The survey indicates that 43% were adopters and 57% non-adopters of wheat row planting. Tobit model was applied to identify factors that affect adoption and intensity of wheat row planting. The output of Tobit regression model indicated that total of 14 explanatory variables 6 variables were found to be significant to affect the adoption of wheat row planting. The results of partial budgeting analysis showed that the adoption of row planting had profitable with the net change 2,859.13 birr per hectare. As a recommendation emphasis should be given to improve the adoption of row planting in the study area by focusing on the above mentioned variables.