Journal of Tourism & Hospitality
Open Access

Abstract

Destination Satisfaction and Destination Loyalty-An Attempt to Re-conceptualize the Popular Narrative

Ubais Parayil Iqbal, Lenin Kumar Nooney*

Considering the complex nature of consumer response and behavior, it is crucial to have a deep understanding of why tourists revisit certain destinations and how their experiences affect their satisfaction and loyalty. To boost and uphold the competitiveness of a destination, it is vital for destination managers to give priority to enhancing the levels of tourist satisfaction. While there is an extensive body of literature discussing customer satisfaction, loyalty and their interplay, there has been limited effort to investigate these aspects within the specific context of the tourism industry. Elements like satisfaction with destination attributes; the overall destination environment and pricing have a substantial impact on tourists' satisfaction.

Published Date: 2025-02-04; Received Date: 2023-11-06