Journal of Tourism & Hospitality
Open Access
ISSN: 2167-0269
ISSN: 2167-0269
K. M. Rahmatullah Rahat, Md. Al Amin and Md. Tanvir Ahmed*
This research examines the recreational values of Kuakata Sea Beach in Bangladesh through the application of the Individual Travel Cost Method (ITCM). The tourism industry, a key driver of global economic growth, has experienced significant expansion in Bangladesh, driven by its coastal areas and cultural diversities. Despite its potential, the country encounters difficulties in sustainable tourism development. Recognizing the need to understand the economic and cultural worth of this natural treasure, we employ the TCM to evaluate both the economic importance and intangible elements of recreation. By conducting 211 on-site questionnaires and using a linear regression model, we analyzed socio-economic attributes, travel patterns, and factors impacting the frequency of visits. The regression analysis underscores the significant impact of income and gender on visitors' behaviour at Kuakata Sea Beach, indicating a positive correlation between increased income levels and a greater frequency of visits among males. Furthermore, the economic analysis shows a substantial individual consumer surplus of BDT 1775 and a total consumer surplus of BDT 20,41,25,000 for Kuakata Sea Beach. However, visitor feedback also highlights concerns that demand consideration, such as road management, accommodation quality, and facility inadequacies. This study not only contributes to environmental economics but also offers valuable insights for policymakers, conservationists, and local communities to oversee and improve the attractiveness of Kuakata Sea Beach, guaranteeing its preservation and advantages for the well-being of future generations effectively and sustainably
Published Date: 2024-03-01; Received Date: 2024-01-30