Journal of Tourism & Hospitality
Open Access

Abstract

Assessing Government Promotion Strategies for International Tourism and their Impact on the Balance of Payments Surplus in the Philippines

Krineza S. Dizon*, Florinda G. Vigonte, Ma. Cristina J. Estioco, Marmelo V. Abante

This systematic literature review using the PRISMA diagram aims to explore strategies for attracting foreign tourists to the Philippines, as seen from the PRISMA diagram. The study looks at the effectiveness of government initiatives and promotional campaigns on international tourism, with a focus on metrics like visitor spending, tourist arrivals and brand recognition that contribute to the balance of payments surplus. It also investigates how tourism promotions influence economic indicators like foreign earnings and job rates. In addition to boosting revenue and employment generation in the country’s balance of payments surplus, it emphasizes tourism’s role. More so, the research tackles major concerns associated with enhancing global tourism in the Philippines, such as garbage management, crime prevention, easing congestion and improving digital marketing and promotion approaches. The results emphasize strategy importance and recommend a focus on digital infrastructure investments, stakeholder engagement, development of tourism products and sustainable tourism practices. Tourism revenue can be improved by implementing these recommendations which would also have a positive impact on the country’s balance of payment surplus in the Philippines.

Published Date: 2025-06-23; Received Date: 2024-06-06