Global Journal of Commerce & Management Perspective
Open Access

Abstract

A Study on Investors’ Behavior towards Equity and Mutual Funds

R.Jayaraman, Dr. G. Vasanthi and M.S.Ramaratnam

The Indian capital market is providing more opportunities to both institutional and individual investors for parking their investment and getting optimum return. Equity market is one of the major segments in the Indian Capital market. In the recent years Participation of individual investors in the equity market is getting increased. Dividend, capital appreciation/gain, Rights issue, bonus etc are some of the benefits extended by the equity market to the investors. Return in the form of dividend or capital appreciation is always related with the risk. In this context it is imperative to study the investor behavior in terms of taking risk while investing equity or equity related investment. By keeping the above fact in the view the current study is conducted to test the rationality of investors