Sustainability as an Effective Tool for a Place Branding an Application on El Gouna City, Egypt

Sherine El Sakka^*

Department of Management, School of Business, Future University in Egypt, 5th Settlement, End of 90 St Tag moaa El khamess, Cairo, Egypt

^*Corresponding Author: Sherine El Sakka, Department of Management, School of Business, Future University in Egypt, 5th Settlement, End Of 90 St Tag Moaa El Khamess, Cairo, Egypt, Tel: +01005449005 Email: