Journal of Political Sciences & Public Affairs
Open Access
ISSN: 2332-0761
ISSN: 2332-0761
Department of Political Science, Faculty of Social Sciences, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria
Review Article
The Use of Digital Technologies in Political Campaigns: A Necessity
Author(s): N A Ugwu*
This research investigates the impact of digital technologies such as the use of computers on political campaigning, exploring both the potential and pitfalls of the digital age. The study employed a multi-method qualitative approach, including a comprehensive literature review and content analysis. The findings reveal a complex landscape of opportunities and challenges. Digital tools empower campaigns to connect with geographically dispersed audiences, foster engagement through social media, and tailor messages with laser focus using data analytics. Online fundraising platforms further democratize campaign finance. However, concerns arise regarding the spread of misinformation, political polarization in echo chambers, and the need for media literacy among voters. Looking ahead, emerging technologies like AI-powered micro-targeting and virtual reality offer exciting possibilities for .. View More»