ISSN: 2375-4435
+44-20-4587-4809
Sociology and Social Research, University of Kent, UK
Perspective
Alternative Media Framing of COVID-19 Risks
Author(s): Martin Kelvin*
Early media coverage of COVID-19, between 1 January and 31 March 2020, provided Alternative Media Personalities(AMPs) a chance to supply conspiratorial misinformation to their online audiences. Far-right AMPs may reframe sociopolitical aspects of risk to supply ‘fake-news’, amplifying future risks arising from the COVID-19 pandemic. Using the Social Amplification of Risk Framework (SARF) to define factors of risk amplification, this study conducted a framing analysis upon 1,895 minutes of streamed video content from a well liked, far-right, AMP regarding COVID-19. Significant differences in frame expression suggested that AMPs hold greater value in specific frames when providing infotainment based upon authentic interpretations of risk. A scarcity of serious change in frame expression over time suggests that AMPs may depend on media templates when communicating risk to the.. View More»
DOI:
10.35248/2375-4435.21.9.e118