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Biochemistry & Pharmacology: Open Access

Biochemistry & Pharmacology: Open Access
Open Access

ISSN: 2167-0501

Lan Xia

Lan Xia

Associate Professor, Marketing

Biography
Primary research interests in consumer behavior including consumer perceptions of pricing and promotion tactics, consumer information processing, e-commerce, and retailing. Has published articles in Journal of Marketing, Journal of Consumer Psychology, Journl of Retailing, Journal of Interactive marketing, Journal of Service Research, Journal of Economic Psychology, and Journal of Product & Brand Management.
Research Interest
  • Consumer Information Processing
  • Behavior Pricing; E-commerce
  • Service and Satisfaction

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