It is world-over known that NPK fertilizers are playing crucial role in increasing soil fertility and consequently farmers’ livelihood. But some farmers are of opinions that soil quality has been deteriorated, so, resultantly, farmers’ livelihood is also negatively affected due to continuous use of fertilizers. Such preliminary results raise two major questions globally as many researchers from the markets are also considering the NPK fertilizers are beneficial for both soils and farmers. Therefore, it is considered as one of the major factors in stimulating the market off-take. Direct Marketing tools can be effective for controlling the cost and risk factor in terms of installation of credittransfer mechanism programs and discount offers on quantity purchased by dealers.
Published Date: 2022-12-06; Received Date: 2022-02-23