Journal of Research and Development
Open Access
ISSN: 2311-3278
ISSN: 2311-3278
This is a type of business relationship in which two or more than two firms or companies are in a mutual collaboration by using the same resources to attain or to gain a common set of objectives. A strategic alliance is less involved and less permanent than a joint venture.
Related Journals:
Business Strategy and the Environment, Journal of Economics and Management Strategy, Strategy and Leadership, Advances in Applied Business Strategy, Business Strategy Review