Journal of Horticulture

Journal of Horticulture
Open Access

ISSN: 2376-0354

Research Article - (2016) Volume 3, Issue 2

Identifying the Drivers of a Foliage Plant Purchasing Decision via Contemporary Psychophysics

Patricia E Dewar1, Shea A Keene1, Terah N Kalk1, David G Clark1, Thomas A Colquhoun1* and Howard R Moskowitz2
1Environmental Horticulture Department, University of Florida, 1549 Fifield Hall, PO Box 110670, Gainesville, FL 32611, USA
2Mind Genomics Advisors, 1025 Westchester Avenue, White Plains, NY 10604, USA
*Corresponding Author: Thomas A Colquhoun, Environmental Horticulture Department, 1525 Fifield Hall, Gainesville, FL 32611, USA, Tel: 352-273-4584, Fax: 352-273-4584 Email:

Abstract