Decision Making Factors for Country-of-origin Agriculture Branding in International Markets: The Case of Orchids in Taiwan

Hsin-I Hsiao^*, Ching-Cheng Chang and Chia-Hsuan Wu

¹Department of Food Science, National Taiwan Ocean University, Keelung, Taiwan

²Institute of Economics, Academia Sinica, Taipei, Taiwan

³Taiwan WTO Center, Chung-Hua Institution for Economic Research, Taipei, Taiwan

^*Corresponding Author: Hsin-I Hsiao, Department of Food Science, National Taiwan Ocean University, Keelung, Taiwan, Tel: +886-2-24622192, Fax: +886-2-24634203 Email: ,