Journal of Developing Drugs

Journal of Developing Drugs
Open Access

ISSN: 2329-6631

Research Article - (2016) Volume 5, Issue 3

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Brand Loyalty as a Strategy for the Competition with Generic Drugs:Physicians Perspective

Macit C1, Taner N2, Mercanoglu G3* and Mercanoglu F4
1Department of Pharmacology, Faculty of Pharmacy, Istanbul Medipol University, Istanbul, Turkey
2Department of Clinical Pharmacy, Faculty of Pharmacy, Istanbul Medipol University, Istanbul, Turkey
3Department of Pharmacology, Faculty of Pharmacy, Biruni University, Istanbul, Turkey
4Department of Cardiology, Istanbul Medical Faculty, Istanbul University, Istanbul, Turkey
*Corresponding Author: Mercanoglu G, Department of Pharmacology, Faculty of Pharmacy, Biruni University, Istanbul, Turkey, Tel: 905362673880 Email:

Abstract