Ahsan Naseer Abbasi

Institute of Business Management University of Karachi, Pakistan

Publications
  • Research   
    Factors Affecting Adoption of Alternative Delivery Channels by Pakistani Banking Customers
    Author(s): Ahsan Naseer Abbasi* and Dr. Fayaz Ahmed

    The study upon the topic, “Factors Affecting Adoption of Alternative Delivery Channels by Pakistani Banking Customers,” strives to find the factors that affect the adoption of ADCs of Pakistani banking customers. The emphasis of this particular research study revolves around the demographic elements of age, gender, level of income, level of education; and service delivery variables of cost savings, transaction security, convenience, and time savings. The adoption of ADCs in Pakistan is questioned in this quantitative study where 271 people are evaluated under the influence of service delivery as well as demographic factors. or reliable analysis, SPSS version 21.0 was used to analyze collected data. The sample type is non-probability utilizing convenience sampling technique. Data is analyzed using the statistical technique of Binary Logistic Regression. Other statistical te.. View more»

    Abstract PDF