I Gusti Ayu Gde Sosiowati & Ni Made Ayu Widiastuti
Subtitling is an activity which includes some factors to consider. This paper shows which translation puts culture into consideration and which one does not. The Indonesian subtitle taken from a film entitled ‘Pretty Woman’ was looked at and analysed to find out what the translator did to make the subtitle polite from the Indonesian culture. The finding showed that the translator translated the swearing words with the equivalence, some were not translated to keep the acceptability in the Indonesian culture, and the impoliteness occured when the translator just translated the address terms in the similar way with the source text. It can be concluded that a film translator should be able to produce subtitle which is not only linguistically proper, but also culturally polite to be accepted by the target community. The statement is in line with Bell’s idea (1991), that a translator should have grammatical, sociolinguistic, discourse, and strategic competences.